| 基于市场细分的顾客价值分析 |
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| 引用本文： | 郭俊伟,孙志勇.基于市场细分的顾客价值分析[J].北京工业职业技术学院学报,2007,6(2):124-129. |
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| 作者姓名： | 郭俊伟 孙志勇 |
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| 作者单位： | 中国矿业大学(北京)管理学院,北京,100083;中国矿业大学(北京)管理学院,北京,100083 |
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| 摘 要： | 顾客价值分析是顾客价值创新的核心基础,基于市场细分思想改进了已有的顾客价值分析模型,将研究分为总体市场和细分市场两阶段进行,有效避免了"以共性代替个性"和"以既定代替未定"的两个研究误区.此外提出了系统的关键要素的识别原则和方法,构造了一个直观的创新要素评估方法-素体积法.
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| 关 键 词： | 顾客价值分析 市场细分 价值曲线 要素体积法 |
| 文章编号： | 1671-6558（2007）02-124-06 |
| 收稿时间： | 2007-03-12 |
Customer Value Analysis Based on the Theory of Market Segmenting |
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| Guo Junwei,Sun Zhiyong.Customer Value Analysis Based on the Theory of Market Segmenting[J].Journal of beijing vocational & technical institute of industry,2007,6(2):124-129. |
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| Authors: | Guo Junwei Sun Zhiyong |
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| Abstract: | This paper improves the Customer Value Analysis(CVA) model based on the theory of market segmenting because the CVA is the core of customer value innovation.The research is divided into two steps: whole market and segment market,which avoids two mistakes efficiently: replacing the individuality with commonness and replacing uncertainty with fixation.The author proposes a systematicidentifying principle and method of the key elements and an evaluation of the innovative element named element volume method is provided. |
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| Keywords: | Customer Value Analysis market segmenting value curve element volume method |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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