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基于钻石模型的休闲体育产业竞争力分析
引用本文:田志琦,李荣日,王志玲,杨敏.基于钻石模型的休闲体育产业竞争力分析[J].沈阳体育学院学报,2012,31(4):34-37.
作者姓名:田志琦  李荣日  王志玲  杨敏
作者单位:1. 天津体育学院院长办公室,天津,300381
2. 杭州师范大学体育与健康学院,浙江杭州,310036
摘    要:为促进休闲体育产业健康、协调、快速的发展,通过文献资料法、逻辑分析法、系统分析法等综合探讨休闲体育产业的概念及其竞争力因素相关问题。根据波特的"钻石模型"理论,从生产要素条件、国内需求条件、相关及其支持性产业和企业的战略、结构及竞争状态、机遇、政府六个方面对休闲体育产业的竞争力进行研究,并在此基础上提出提升休闲体育产业竞争力的举措。

关 键 词:钻石模型  休闲体育产业  竞争力

Leisure Sports Industry Competitiveness Based on Diamond Model
TIAN Zhiqi , LI Rongri , WANG Zhiling , YANG Min.Leisure Sports Industry Competitiveness Based on Diamond Model[J].Journal of Shenyang Sport University,2012,31(4):34-37.
Authors:TIAN Zhiqi  LI Rongri  WANG Zhiling  YANG Min
Institution:1.Dean’s Office,Tianjin Institute of Physical Education,Tianjin 300381,China; 2.Department of Physical Education and Health,Hangzhou Normal University,Hangzhou 310036,Zhejiang,China)
Abstract:Through literature study,logical analysis and system analysis,the paper studies the conception of leisure sports industry and its competitiveness,aiming at providing basic theory for the healthy and sustainable development of this industry.Based on Diamond Model,it analyzed the competitive condition of leisure sports industry including production elements,requirement condition,enterprise’s strategy and competition,the correlated and supporting industry,opportunity and government factor,and it proposes several strategies to promote the leisure sports industry’s competitiveness.
Keywords:Diamond Model  leisure sports industry  competitiveness
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