| 关于政府营销通路设计的探讨 |
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| 引用本文： | 朱华锋.关于政府营销通路设计的探讨[J].安徽科技学院学报,2010,24(2):107-110. |
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| 作者姓名： | 朱华锋 |
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| 作者单位： | 安徽行政学院,安徽,合肥,230059 |
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| 摘 要： | 政府营销的实践探索和理论研究正在兴起。通路策略是政府营销的重要策略之一。虽然企业营销通路策略对于政府营销具有借鉴价值,但是由于政府组织的性质和管理职能的特性,使得政府营销的通路设计原则和通路类型设计有着不同于企业通路策略的特殊性和规律性。
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| 关 键 词： | 政府营销通路 通路形式 通路设计原则 |
On Path-design of Government Marketing |
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| ZHU Hua-feng.On Path-design of Government Marketing[J].Journal of Anhui Science and Technology University,2010,24(2):107-110. |
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| Authors: | ZHU Hua-feng |
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| Institution: | ZHU Hua-feng(Anhui Administration College,Hefei 230059,China) |
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| Abstract: | Practice and theory research on government marketing has been promoted.Path-strategy is an important strategy of government marketing.Though path-strategy of business marketing is useful,there are different specialty and regulation about government marketing based on the nature of government organization and the character of administration function. |
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| Keywords: | Path of government marketing Path form Principle of path design |
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