| 论CI标志对现代企业发展的制约性 |
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| 引用本文： | 方敏.论CI标志对现代企业发展的制约性[J].湘潭师范学院学报(社会科学版),2001,23(3):127-129. |
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| 作者姓名： | 方敏 |
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| 作者单位： | 湘潭师范学院美术系, |
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| 摘 要： | 1．CI标志的内涵、作用、2．CI标志制约着现代企业整体形开发；3．CI标志开发的时机性制约着现代企业的发展；4．CI标志的可操作性制约着现代企业开发CIS战略的力度；5．CI标志在设计上的艺术性制约着现代企业化和企业理念的发展。
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| 关 键 词： | CI标志 CIS战略 企业形象 形象设计 企业文化 企业发展 企业管理 |
| 文章编号： | 1009-4482(2001)03-0127-03 |
| 修稿时间： | 2000年12月21 |
On the Development of Modern Enterprises Restricted by Corporate Identity Sign |
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| FANG Min.On the Development of Modern Enterprises Restricted by Corporate Identity Sign[J].Journal of Xiangtan Normal University(Social Science Edition),2001,23(3):127-129. |
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| Authors: | FANG Min |
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| Abstract: | 1.The connotation and role of the Corporate Identity Sign (Hereafter CIS); 2. CIS re- strictions on development of the images of modern enterprises; 3. The opportune moment in the development of CIS that restricts the development of modern enterprises; 4. The operation of CIS that restricts the dynamic development of the strategy of Corporate identity System; 5. The designing arts of CIS that restricts the cultural and business concepts of modern enterprises. |
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| Keywords: | corporate identity sign corporate identity system enterprise image |
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