| 营销策略理论的深刻变革--从4Ps到4Rs |
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| 引用本文： | 冯荣欣.营销策略理论的深刻变革--从4Ps到4Rs[J].河北软件职业技术学院学报,2003,5(4):54-55. |
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| 作者姓名： | 冯荣欣 |
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| 作者单位： | 河北软件职业技术学院,河北,保定,071000 |
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| 摘 要： | 营销实践的发展需要推动了营销理论的创新,而营销策略理论又是站在与实践结合密切的前沿地带.本文通过考察该理论从4Ps到4Cs再到4Rs的发展,进一步阐述了营销理论来源于实践,又应用于实践的客观规律,对我国企业营销策略的发展有一定的借鉴意义.
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| 关 键 词： | 营销策略 4Ps 4Cs 4Rs |
| 文章编号： | 1671-718X(2003)04-0054-02 |
| 修稿时间： | 2003年9月3日 |
Reform Deeply of Marketing and Merchandizing Theory |
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| FENG Rong-xin.Reform Deeply of Marketing and Merchandizing Theory[J].Journal of Hebei Software Institute,2003,5(4):54-55. |
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| Authors: | FENG Rong-xin |
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| Abstract: | It is the development of marketing and merchandizing practice that push marketing and merchandizing theory forward, which lies in forward position area. This paper investigates the theory's development from 4PS to 4CS, then to 4RS, expounding further the theory coming from practice, while being applied to practice at the same time. |
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| Keywords: | marketing and merchandizing 4PS 4CS 4RS |
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