网络营销分析 |
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引用本文: | 周以尧.网络营销分析[J].江苏经贸职业技术学院学报,2006(2). |
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作者姓名: | 周以尧 |
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作者单位: | 南京师范大学,江苏,南京,210097 |
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摘 要: | 21世纪是网络经济的时代。随着信息社会的来临,人们的生活方式发生了一系列带有根本性的变化,对传统的企业营销方式也提出了挑战。网络技术的快速普及,使传统的营销模式受到了极大冲击。
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关 键 词: | 网络营销 营销模式 核心竞争力 |
Analysis on Network Marketing |
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Authors: | ZHOU Yi-yao |
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Abstract: | 21st century is the era of the internet economy.With the advent of the information society,people's lifestyles have undergone a series of fundamental changes and the traditional marketing methods faces great challenges.The rapid popularization of the network technology applications have great impact on the traditional marketing models. |
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Keywords: | internet marketing marketing models core competitiveness |
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