| 影响我国高校篮球文化产业发展的因素与对策 |
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| 引用本文： | 郑家鹏.影响我国高校篮球文化产业发展的因素与对策[J].山东体育科技,2007,29(1):27-29. |
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| 作者姓名： | 郑家鹏 |
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| 作者单位： | 华中师范大学体育学院,湖北,武汉,430079 |
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| 摘 要： | 通过对篮球文化产业基本问题以及我国高校篮球文化产业发展现状的分析,阐明了影响高校篮球文化产业发展的主要因素,即传统思想观念的制约、管理体制的不健全以及高校篮球文化经营管理人才的匮乏等。同时提出了促进高校篮球文化产业发展的相关对策:更新思想观念、完善市场机制、加强高素质人才队伍建设、加强法规建设和提高竞赛水平。
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| 关 键 词： | 高校 篮球文化产业 因素 对策 |
| 文章编号： | 1009-9840（2007）01-0027-03 |
| 收稿时间： | 2006-10-16 |
| 修稿时间： | 2006年10月16 |
Factors influencing basketball culture industry of institutions of higher learning in China and its countermeasure |
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| ZHANG Jia-peng.Factors influencing basketball culture industry of institutions of higher learning in China and its countermeasure[J].Shandong Sports Science & Technology,2007,29(1):27-29. |
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| Authors: | ZHANG Jia-peng |
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| Abstract: | Based on the analysis of fundamental problems of basketball culture industry and present situation of basketball culture industry of institutions of higher learning in China,the research methods of literature etc,are used to set forth main factors influencing basketball culture industry of institutions of higher learning,i.e.restricted by traditional ideas,imperfecting managerial system,lack of the talents for operation and management.Meanwhile it puts forward the relative countermeasure to promote development of basketball culture industry of institutions of higher learning:renewing the ideas,perfecting the market mechanism,cultivating high-quality talents,strengthening the rule of law and enhancing the contesting level. |
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| Keywords: | institutions of higher learning basketball culture industry factors countermoves |
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