| 旅游文化与扬州旅游业可持续发展 |
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| 引用本文： | 李芸.旅游文化与扬州旅游业可持续发展[J].扬州教育学院学报,2004,22(4):42-46. |
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| 作者姓名： | 李芸 |
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| 作者单位： | 扬州教育学院,史地系,江苏,扬州,225002 |
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| 摘 要： | 文化是旅游可持续发展的灵魂。旅游文化不仅是保持区域旅游特色的决定因素,而且蕴藏着巨大的经济潜能,更是提高旅游管理水平、提升旅游形象的关键。扬州要实现旅游业可持续发展,应当树立鲜明的旅游整体形象,开发出高品位的、富有地方文化特色的旅游产品和旅游商品,打造良好的城市形象,改善城市环境质量,并注意提高旅游从业人员及广大市民的文化素质。
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| 关 键 词： | 旅游文化 旅游业 可持续发展 扬州市 |
| 文章编号： | 1008-6536(2004)04-0042-05 |
| 修稿时间： | 2004年9月7日 |
Tour Culture and the Sustainable Development of Tourism in Yangzhou |
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| LI Yun.Tour Culture and the Sustainable Development of Tourism in Yangzhou[J].Journal of Yangzhou College of Education,2004,22(4):42-46. |
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| Authors: | LI Yun |
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| Abstract: | Culture is the soul of the sustainable development of tourism. Tour culture not only determines the local flovour of tourism in a region, but also has a vast reservoir of economic potentiality; furthermore, it can better the tourism management and its image. In order to ensure a sustainable development of tourism in Yangzhou, it is necessary set up a distinctive overall tourism image, to develop new high-grade tour products and merchandise with distinctive local culture features, to make a beautiful city image by improving the environment of the city and the culture quality of both the employed in tourism and the citizens. |
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| Keywords: | tour culture tourism sustainable development Yangzhou |
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