| 关于网络传播的一些理论思考 |
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| 引用本文： | 张允若.关于网络传播的一些理论思考[J].国际新闻界,2002(1). |
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| 作者姓名： | 张允若 |
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| 作者单位： | 浙江大学 杭州，310028 |
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| 摘 要： | 网络传播并不是人们所说的“第四媒介” ,而是人类传播和精神交往的第二世界。网络传播使人类传播活动出现了新的飞跃 ,赋予人类传播规律许多新的特点 ,并使传播规律本身有了新的延伸和发展。网络传播带来的理论挑战 ,主要还不在于大众传播理论的调整和更新 ,而在于传播理论总体性的开拓、提升和创新 ,并把广义传播学切实建立起来
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| 关 键 词： | 传播 传播理论 网络传播 |
About network communication |
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| ZHANG Yun-ruo.About network communication[J].Journal of International Communication,2002(1). |
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| Authors: | ZHANG Yun-ruo |
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| Abstract: | Network communication is the second world for human communication and spiritual exchange other than the Fourth Medium what people have said.Network communication has promoted new leaps for human communication activities,empowered many new features to communication rules and also made the rules themselves to have new extension and development.Theoretical challenges network communication brings about lies in the development,promotion and innovation for the whole communication theories. |
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| Keywords: | communication communication theories network communication |
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