| 价值创新与混合战略:网络经济时代对战略的重新思考 |
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| 引用本文： | 林澜.价值创新与混合战略:网络经济时代对战略的重新思考[J].福建师范大学学报(哲学社会科学版),2007(1):142-147. |
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| 作者姓名： | 林澜 |
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| 作者单位： | 厦门大学管理学院,福建,厦门,361005 |
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| 摘 要： | 本文通过对网络经济时代企业面临的竞争环境的深入剖析,说明在复杂变化的环境中,企业的战略应着眼于为客户实现价值创新,而兼顾低成本和差异化的混合战略既具有可行性,也是实现价值创新的有效战略选择.
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| 关 键 词： | 网络经济时代 价值创新 混合战略 |
| 文章编号： | 23731031 |
| 修稿时间： | 11 13 2006 12:00AM |
Value Innovation and Hybrid Strategy: Rethinking of Strategy in Web-based Economy |
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| LIN Lan.Value Innovation and Hybrid Strategy: Rethinking of Strategy in Web-based Economy[J].Journal of Fujian Normal University(Philosophy and Social Sciences Edtion),2007(1):142-147. |
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| Authors: | LIN Lan |
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| Institution: | School of Management, Xiamen University, Xiamen 361005, China |
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| Abstract: | In an attempt to understand the new competitive environment in the landscape of web-based economy,the paper asserts that business strategy should aim at value innovation for the customers.The hybrid strategy that combines low cost and differentiation is a both feasible and effective option for a business to realize value innovation. |
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| Keywords: | Web-based economy value innovation hybrid strategy |
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