| 传承、融合与超越——现代包装设计的传统回归 |
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| 引用本文： | 魏颖艳.传承、融合与超越——现代包装设计的传统回归[J].甘肃高师学报,2010,15(1):93-95. |
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| 作者姓名： | 魏颖艳 |
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| 作者单位： | 陇南师范高等专科学校美术系,甘肃成县,742500 |
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| 摘 要： | 现代包装设计是一门以文化为本位、以生活为基础、以现代为导向的设计学科。在这个崇尚个性的时代,中国现代包装设计应更加注重民族文化内涵。顺应时代消费观念,将回归、寻根的民族意识融入其中,逐渐尝试继承发扬本民族悠久文化传统,将中国式传统艺术语言与现代设计语言重新组合,创造出民族特有韵味的包装艺术,直接表达本民族的心理,使之用于今天和未来的社会,为人类的文明做出贡献。
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| 关 键 词： | 现代包装设计 消费观念 民族本位 |
Heritage,Integration and Surpassing——the Traditional Return of the Modern Paekaging Design |
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| WEI Ying-yan.Heritage,Integration and Surpassing——the Traditional Return of the Modern Paekaging Design[J].Journal of Gansu Normal College,2010,15(1):93-95. |
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| Authors: | WEI Ying-yan |
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| Institution: | WEI Ying-yan(Department of Arts,Longnan Teachers College,Chengxian Gansu 742500) |
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| Abstract: | Modern packaging design is one designed disciplines based on culture as standard,life as basic,modern as guidance.China’s modern packaging design should be more emphasis on national cultural connotation and concept of consumption in times in this era of respect for personalities and gradually try to inherit and carry forward the national long-standing cultural traditions penetrating the national consciousness of return and looking for root into it.The Chinese traditional language of art and modern design language will be reorganized,to create a nation’s unique charm packaging art,to express directly the nation’s psychology,to contribute to human civilization,using it in today’s and future society. |
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| Keywords: | modern packaging design consumer conception national standard |
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