KILLER AND VICTIM ISSUES: ISSUE COMPETITION IN THE AGENDA-SETTING PROCESS OF GERMAN TELEVISION |
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| Authors: | Hans-Bernd Brosius; Mathias Hans Kepplinger |
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| Institution: | Hans-Bernd Brosius is an Assistant Professor at the Institut fiir Publizistik, Johannes Gutenberg-University in Mainz, Germany. His research interests include media effects, public opinion, and journalism. He also serves as the Journal Review Editor of the International Journal of Public Opinion Research.
Hans Mathias Kepplinger is a professor at the Institut fiir Publizistik, Johannes Gutenberg-University in Mainz, Germany. He has published research in media effects, particularly in political communication, journalism, news selection and other fields. |
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| Abstract: | The capacity of the mass media to cover issues as well as thecapacity of recipients to be concerned about issues is limited.The coverage on and the concern about new issues will consequentlyremove old issues from the agenda of both the mass media andthe general public. The present study investigates two modelsof this process of issue competition. The equal-displacementmodel assumes that a rise of one issue in the media by a givennumber of stories is matched by an equal fall in all other issuessumming up to a similar number of issues. The restructuringmodel assumes that unexpected, surprising or otherwise newsworthyevents create killer issues that move several other issues completelyoff the agenda and leave others untouched. A content analysisof all news shows of the two major TV stations in Germany and53 weekly surveys regarding 16 different issues covering thewhole year 1986 shows that—within the media agenda—therewere no killer issues affecting the coverage of the TV stations.In the public agenda, however, some killer issues could be identified.Coverage of these issues increased public concern about themand decreased concerns about other issues. Consequences of theseresults for agenda-setting theory and for politics are discussed. |
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