| 妈祖文化在新媒体传播中的媒介化趋势分析——以妈祖微博为例 |
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| 引用本文： | 许元振.妈祖文化在新媒体传播中的媒介化趋势分析——以妈祖微博为例[J].莆田学院学报,2014(3):13-17. |
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| 作者姓名： | 许元振 |
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| 作者单位： | 莆田学院文化与传播学院,福建莆田351100 |
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| 基金项目： | 基金项目：福建省高校服务海西项目（2008I-LX01（2）-2013-6） |
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| 摘 要： | 以妈祖微博为例,通过定量分析,从两个向度揭示了妈祖文化在新媒体传播中的内容转型新趋势:一是娱乐符号化,包括妈祖专业微博与衍生微博内容的娱乐化;二是产业符号化,即妈祖文化符号向产业符号转化。这些都是妈祖文化媒介化的结果。
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| 关 键 词： | 妈祖文化 传播 新媒体 微博 媒介化 |
The Analysis of Mediumlization of Mazu Culture in New Media Communication |
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| XU Yuan-zhen.The Analysis of Mediumlization of Mazu Culture in New Media Communication[J].journal of putian university,2014(3):13-17. |
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| Authors: | XU Yuan-zhen |
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| Institution: | XU Yuan-zhen (School of Culture and Communication, Putian University, Putian Fujian 351100, China) |
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| Abstract: | The thesis takes Mazu m icro-blog as an exam ple. Through the quantitative analysis, it reveals the transform ation of the content of Mazu Culture in the new m edia com m unication from tw o dim ensions. One is entertainm ent sym bolization, including Mazu professional m icro-blog and the entertainm ent of derivative m icro-blog. The other is industry sym bolization, nam ely the transform ation from Mazu Culture sym bol to the industrial sym bol.These are the results of m edium lization of Mazu Culture. |
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| Keywords: | Mazu Culture comm unication new media micro-blog medium lization |
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