大型体育场馆经营理念的非体育产业方向转变 |
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引用本文: | 张京,徐卫华.大型体育场馆经营理念的非体育产业方向转变[J].体育科学研究,2009,13(4):7-9. |
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作者姓名: | 张京 徐卫华 |
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作者单位: | [1]厦门大学体育教学部,福建厦门361005 [2]厦门市体育中心,福建厦门361012 |
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摘 要: | 为了延伸和扩展体育场馆企业化管理、市场化运作的内涵与外延,改善我国大型体育场馆的经营状况。采用文献资料法研究当前我国大型体育场馆效益不佳的主要原因是:用地选址不利;人员结构失衡;使用功能单一;经营理念不佳。今后我国大型体育场馆经营理念转变的主要思路:举办演艺活动;拓展广告收益;开发冠名收入;开辟会展业务;迎合个性消费。
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关 键 词: | 大型体育场馆 经营理念 非体育产业 |
The Transformation of the Management Concept of the Large Stadiums and Gymnasiums into the Secondary Sports Industries |
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Institution: | ZHANG Jing , XU Wei-hua ( 1. Dept. of P. E. Teaching, Xiamen University, Xiamen 361005, China; 2. Xiamen P. E. Center, Xiamen 361012, China ) |
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Abstract: | Large sealed stadiums and gyms in China are currently managed very inefficiently. The research results attribute the inefficiency to the following reasons:inappropriate locations, unbalanced personnel staff, simplified functions and the backward managing concepts. This paper also offers some methods to reform the situation accordingly:holding entertainment shows, enlarging the advertisement income, developing their brand names, increasing exhibition businesses and encouraging individual consumption. |
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Keywords: | large scaled stadium and gym management concepts secondary sports industry |
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