| 广告语言中模糊语言的应用及修辞功效 |
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| 引用本文： | 卢忠雷.广告语言中模糊语言的应用及修辞功效[J].连云港职业技术学院学报,2010,23(1):40-41. |
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| 作者姓名： | 卢忠雷 |
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| 作者单位： | 商丘师范学院,河南,商丘476000 |
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| 摘 要： | 广告语言中模糊语言必不可少,通过名词、动词、形容词、代词和数量词等模糊性语言的运用,可以使广告语言起到简洁性、灵活性和含蓄性的修辞功效,进而达到广告促进商品销售的目的。
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| 关 键 词： | 广告语言 模糊语言 修辞功效 |
The Application of Fuzzy Language in Slogans and Its Rhetoric Effects |
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| LU Zhong-lei.The Application of Fuzzy Language in Slogans and Its Rhetoric Effects[J].Journal of Lianyungang Technical College,2010,23(1):40-41. |
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| Authors: | LU Zhong-lei |
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| Institution: | Shangqiu Normal College/a>;Shangqiu 476000/a>;China |
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| Abstract: | Fuzzy language is inevitable in slogans.The use of nouns,verbs,adjectives,pronouns and numerals can make slogans simple,flexible and implicit,and thus promote the goods. |
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| Keywords: | slogan fuzzy language rhetoric effects |
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