| 论广告的语言艺术 |
| |
| 引用本文： | 董辉.论广告的语言艺术[J].唐山师范学院学报,2007,29(4):46-47. |
| |
| 作者姓名： | 董辉 |
| |
| 作者单位： | 唐山丰南一中,河北,唐山,063000 |
| |
| 摘 要： | 广告是经过"艺术处理"的信息,通过大众传播媒介进行传播,具有较强的公开性和广泛性等的本质特征。因此,讲求广告的修辞艺术就显得非常重要。
|
| 关 键 词： | 广告 文化含量 文化内涵 人文关怀 |
| 文章编号： | 1009-9115（2007）04-0046-02 |
| 修稿时间： | 2006-04-02 |
On the Artistic Language in Advertisement |
| |
| DONG Hui.On the Artistic Language in Advertisement[J].Journal of Tangshan Teachers College,2007,29(4):46-47. |
| |
| Authors: | DONG Hui |
| |
| Institution: | No. 1 Middle School ofFengnan, Hebei Tangshan 063000, China |
| |
| Abstract: | Advertisement belongs to artistic processed information, communicated through mass media, with great publicity and university. Thus, talking about the rhetorical arts in advertisement appears very important. |
| |
| Keywords: | cultural content language cultural connotation communication fuzzy rhetoric and positive rhetoric |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
