| 增城市旅游业发展的SWOT分析及战略选择 |
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| 引用本文： | 赵伟.增城市旅游业发展的SWOT分析及战略选择[J].泉州师范学院学报,2007,25(4):78-82. |
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| 作者姓名： | 赵伟 |
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| 作者单位： | 泉州师范学院,资源与环境科学学院,福建,泉州,362000 |
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| 摘 要： | 增城市地处经济发达的珠三角的边缘地区,旅游资源丰富,近年来旅游业得到了较快发展,但也暴露出很多不足,旅游资源的价值没有得到充分体现.文章在对增城市经济、社会发展现状以及旅游资源实地调查的基础上,借用国外的SWOT分析方法,对增城市旅游发展的优势、劣势、机遇和挑战进行了具体分析,并提出增城市旅游业发展战略.
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| 关 键 词： | 旅游业 SWOT分析 增城市 战略选择 |
| 文章编号： | 1009-8224（2007）04-0078-05 |
| 修稿时间： | 2006-11-19 |
SWOT Analysis and Strategy Choice for Tourism Industry Development in Zengcheng City |
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| ZHAO Wei.SWOT Analysis and Strategy Choice for Tourism Industry Development in Zengcheng City[J].Journal of Quanzhou Normal College,2007,25(4):78-82. |
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| Authors: | ZHAO Wei |
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| Institution: | School of Resources and Environmental Sciences, Quanzhou Normal University,Fujian 362000,China |
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| Abstract: | Zengcheng City is located in the border region of Zhujiang Delta with abundance of tourism resources.While tourism industry is developing rapidly,there are many problems existed.For example,the value of tourism resources has not been fully realized.Based on the field survey of economy,community and tourist resources,by SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats in the development of tourism in Zengcheng City,and puts forward some strategies and measures. |
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| Keywords: | tourism SWOT analysis Zengcheng City strategy choice |
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