| 基于对应分析的旅游动机行为模式的实证研究 |
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| 引用本文： | 许聪聪,刘新平.基于对应分析的旅游动机行为模式的实证研究[J].西安文理学院学报,2011,14(1):1-4. |
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| 作者姓名： | 许聪聪 刘新平 |
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| 作者单位： | 许聪聪,XU Cong-cong(石家庄铁路职业技术学院基础部,河北,石家庄,050041);刘新平,LIU Xin-ping(陕西师范大学数学与信息科学学院,陕西,西安,710062) |
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| 摘 要： | 以全国6个旅游热点城市抽样调查数据为依据,应用对应分析方法及SPSS统计软件对不同职业入境游客的旅游动机做了定量分析,结果表明游客旅游动机存在一定的趋向性和规律性,大多数游客以观光旅游和休闲度假为主,但由于游客职业的不同旅游动机也存在一定的差异,呈现多样化的倾向.
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| 关 键 词： | 入境游客 旅游动机 SPSS统计软件 对应分析 |
An Empirical Study on Behavior Mode of Travel Motives Based on Correspondence Analysis |
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| XU Cong-cong,LIU Xin-ping.An Empirical Study on Behavior Mode of Travel Motives Based on Correspondence Analysis[J].Journal of Xi‘an University of Arts & Science:Natural Science Edition,2011,14(1):1-4. |
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| Authors: | XU Cong-cong LIU Xin-ping |
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| Institution: | 1.Department of Basis,Shijiazhuang Institute of Railway Technology,Shijiazhuang 050041,China;2.College of Mathematics ＆ Information Science,Shaanxi Normal University,Xi＇ an 710062,China) |
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| Abstract: | Based on the sampling data of six main tourist cities,correspondence analysis and SPSS statistical software are used to do a quantitative analysis for inbound tourists＇ travel motives.The result shows that the tourist motives have certain tendency and regularity.Most tourists＇ motives are tour and leisure.However,differences in profession may lead to the varieties of the travel motives. |
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| Keywords: | inbound tourists travel motives SPSS statistical software correspondence analysis |
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