| 我国体育赛事的公益营销 |
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| 引用本文： | 秦伟,贾晓明.我国体育赛事的公益营销[J].体育成人教育学刊,2008,24(6). |
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| 作者姓名： | 秦伟 贾晓明 |
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| 作者单位： | 1. 太原科技大学,体育系,山西,太原,030024
2. 首都体育学院,研究生部,北京,100088 |
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| 摘 要： | 体育赛事可以作为公益营销的载体，而慈善公益活动就成为营销方式。对公益赛事的正确运作将使观众与选手、赛事主办方与赞助方都会得到自己想要的结果，达到多赢局面。
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| 关 键 词： | 体育赛事 公益营销 营销方式 |
Public welfare marketing of sports games in China |
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| QIN Wei,JIA Xiao-ming.Public welfare marketing of sports games in China[J].Journal of Sports Adult Education,2008,24(6). |
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| Authors: | QIN Wei JIA Xiao-ming |
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| Institution: | QIN Wei1],JIA Xiao-ming2]P.E.Dept.,Taiyuan Science and Technology Univ.,Taiyuan 030024,China |
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| Abstract: | The sports games can be used as the media for public welfare operation,and charity activity can be used as the marketing method. The appropriate operation of the public welfare sports games can benefit the audience,competitors,hosts and sponsors. |
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| Keywords: | sports game pubic welfare marketing marketing method |
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