| 广告情感诉求的现代新趋向探讨 |
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| 引用本文： | 杜永利.广告情感诉求的现代新趋向探讨[J].云南电大学报,2007,9(3):39-41. |
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| 作者姓名： | 杜永利 |
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| 作者单位： | 武汉工业学院人文系,湖北,武汉,430023 |
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| 摘 要： | 情感诉求是现代广告创意的一种重要表现手段。分析消费文化时代广告创意中情感元素的运用特点,有助于掌握现代广告情感诉求的发展新趋向,从而指导当前广告创意实践。
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| 关 键 词： | 广告创意 情感诉求 趋向 |
| 文章编号： | 1009-4814（2007）03-0039-03 |
| 修稿时间： | 2007-07-10 |
Exploration of the New Modern Trend of Advertisement Emotional Expression |
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| DU Yong-li.Exploration of the New Modern Trend of Advertisement Emotional Expression[J].Journal of Yunnan Rty University,2007,9(3):39-41. |
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| Authors: | DU Yong-li |
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| Institution: | Humanities Department, Wuhan industrial Institute, Wuhan, Hebei, 430023 |
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| Abstract: | Emotional Expression is an important expression way of modern advertisement creation.The paper analyses the applied characteristics of emotional elements in the advertisement creation of consumption culture time and puts forward the new trend of modern advertisement emotional expression so as to provide references for current advertisement creation. |
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| Keywords: | advertisement creation emotional expression consumption culture |
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