| 动态环境下市场导向、战略柔性和新产品绩效关系的实证研究 |
| |
| 引用本文： | 段艳玲,张 婧.动态环境下市场导向、战略柔性和新产品绩效关系的实证研究[J].软科学,2014(4):38-41,52. |
| |
| 作者姓名： | 段艳玲 张 婧 |
| |
| 作者单位： | ;1.武汉体育学院体育社会科学研究中心;2.华中科技大学管理学院 |
| |
| 摘 要： | 实证考察了市场导向、战略柔性对新产品绩效的影响及环境变动对市场导向、战略柔性与新产品绩效关系的调节作用。基于我国238家企业的问卷调查,研究发现:(1)市场导向和战略柔性对新产品绩效都有显著的促进作用;(2)战略柔性在市场导向和新产品绩效间起部分中介作用;(3)环境的动态性对战略柔性和新产品绩效关系均无显著调节效应,对市场导向与新产品绩效关系有不同的调节效应。
|
| 关 键 词： | 市场导向 战略柔性 新产品绩效 动态环境性 |
The Empirical Study on Relationships of Market Orientation,Strategic Flexibility and New Product Performance in Turbulence Environment |
| |
| Abstract: | This paper empirically test the impact of market orientation and strategic flexibility on new product performance as well as the moderating effect of environment dynamics. Based on a survey of 238 Chinese firms,empirical research results show that market orientation and strategic flexibility both have significant positive effect on new product performance; strategic flexibility has partial mediating effect on the relationship between market orientation and new product performance; environmental dynamics all have no significant moderating effect on the relationship between strategic flexibility and new product performance,but have different moderating effect on the relationship between market orientation and new product performance. |
| |
| Keywords: | market orientation strategic flexibility new product performance environmental dynamics |
| 本文献已被 CNKI 等数据库收录！ |
