| 面向移动增值服务的移动运营商选择 |
| |
| 引用本文： | 张金隆,张东风,王战平.面向移动增值服务的移动运营商选择[J].图书情报工作,2009,53(2):134-134. |
| |
| 作者姓名： | 张金隆 张东风 王战平 |
| |
| 作者单位： | 华中科技大学管理学院 华中科技大学 华中师范大学信息管理系电子政务研究中心 |
| |
| 基金项目： | 国家自然科学基金重点项目 |
| |
| 摘 要： | 随着移动商务的发展，移动增值服务给消费者的日常工作与生活带来了更多的便利与娱乐。本文研究旨在为消费者选择移动增值服务提供一个分析与解决方法，最大程度满足消费者的需要。提出了一个基于Vague集的模糊综合判断的运营商选择模型，使用Vague值描述的语言变量来评价运营商提供移动增值服务的表现。通过实例表明，本文的方法切实可行，可以很好地帮助消费者从多个运营商中选择提供满意的移动增值服务的移运商。同时，也可以为运营商提供对移动增值服务的自我评价手段。
|
| 关 键 词： | 移动商务 增值服务 模糊综合判断 Vague集 |
| 收稿时间： | 2008-07-17 |
Selecting Mobile Operator Oriented Mobile Value-added Service |
| |
| Zhang Jinlong,Zhang Dongfeng,Wang Zhanpin.Selecting Mobile Operator Oriented Mobile Value-added Service[J].Library and Information Service,2009,53(2):134-134. |
| |
| Authors: | Zhang Jinlong Zhang Dongfeng Wang Zhanpin |
| |
| Abstract: | With the growing increasing of the application of mobile commerce, mobile value-added services are expected to enable the customers obtain much more convenience and entertainment in daily work and life. This study aims at offering an analytical tool to select the best mobile value-added service firm providing the most customer satisfaction. An improved fuzzy comprehensive evaluation model for operator selection is proposed, using linguistic variables represented by vague sets, to evaluate the performance of mobile value-added services system operators. This method can help consumers select the suitable mobile value-added service firm from several alternatives, and it can also help operators with self estimate to its value-added service. At the end of this paper, a practical application is shown to illustrate the proposed approach. |
| |
| Keywords: | Mobile commerce Value-add service Vague sets |
| 本文献已被 万方数据 等数据库收录！ |
| 点击此处可从《图书情报工作》浏览原始摘要信息 |
| 点击此处可从《图书情报工作》下载免费的PDF全文 |
