| 体育赞助与高校体育产业的互动与双赢 |
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| 引用本文： | 余子义,杜光友.体育赞助与高校体育产业的互动与双赢[J].体育科技文献通报,2007,15(4):46-47,50. |
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| 作者姓名： | 余子义 杜光友 |
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| 作者单位： | 1. 湖北汽车工业学院体育部,湖北,十堰,442002
2. 长江大学体育学院,湖北,荆州,434020 |
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| 摘 要： | 随着市场经济的不断深入和完善,体育赞助逐渐深入到高校体育产业的范畴之中,二者以强大的亲和力而互相促进,共同发展。本文详细分析了我国高校体育产业发展中存在的机遇,与体育赞助的合作以及发展策略,希望为二者的双赢提供一定的参考。
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| 关 键 词： | 大学 体育赞助 体育产业 |
Interaction and Win-Win Situation of Sports Sponsor and College Sports Industry |
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| YU Zi-yi,DU Guang-you.Interaction and Win-Win Situation of Sports Sponsor and College Sports Industry[J].Bulletin of Sport Science & Technology,2007,15(4):46-47,50. |
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| Authors: | YU Zi-yi DU Guang-you |
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| Abstract: | With the market economy deepening and perfection,sport sponsors gradually enter into the college sport industry,the two parts have good relationships to influence and develop with each other.This paper makes detailed analysis on challenge of college sport industry development as well as the cooperation and development with sport sponsor.The main purpose is to provide the reference for win-win situation of both sides. |
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| Keywords: | college university sport sponsor sport industry |
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