| 事件营销在体育用品业中的运用 |
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| 引用本文： | 俞年青,田佳佳.事件营销在体育用品业中的运用[J].体育成人教育学刊,2011,27(6):30-31. |
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| 作者姓名： | 俞年青 田佳佳 |
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| 作者单位： | 西华师范大学体育学院,四川南充,637000 |
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| 摘 要： | 分析了事件营销在体育用品业中的运用特点及趋势,提出我国体育用品企业运用事件营销实现名牌策略的途径及方法:选择适当时机、适当方式切入事件;准确发现品牌与事件的最佳结合点;目标受众要有清晰的定位;多种传播手段协调作战;事件营销要有创意。
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| 关 键 词： | 体育用品业 事件营销 体育品牌 |
Application of event marketing in sports product industry |
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| YU Nian-qing,TIAN Jia-jia.Application of event marketing in sports product industry[J].Journal of Sports Adult Education,2011,27(6):30-31. |
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| Authors: | YU Nian-qing TIAN Jia-jia |
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| Institution: | YU Nian-qing,TIAN Jia-jia(Sport Dept.,Xihua Normal Univ.,Nanchong 637000,China) |
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| Abstract: | With the research methods of literature study and case analysis,the paper analyses the application features and developing trend of the event marketing in the sports product industry.The paper also proposes to choose the right opportunity and the appropriate event,figure out the combining point of the brand and event,clarify the audience,coordinate various publicity ways and have creative marketing idea. |
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| Keywords: | sports product industry event marketing sports brand |
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