| 虚拟空间体育赛事隐性营销行为之法律问题研究 |
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| 引用本文： | 王霖.虚拟空间体育赛事隐性营销行为之法律问题研究[J].天津体育学院学报,2011,26(3):247-250. |
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| 作者姓名： | 王霖 |
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| 作者单位： | 安徽工程大学体育学院,安徽芜湖,241000 |
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| 基金项目： | 司法部国家法治与法学理论研究项目（项目编号：08SFB5024） |
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| 摘 要： | 近几年来,随着网络技术的发展,体育赛事隐性营销行为在虚拟环境中也有了存在与发展空间,并逐渐成为社会公众关注的焦点之一。虚拟空间体育赛事隐性营销行为不仅损害了体育赛事相关权利人的利益,而且扰乱了正常网络体育赛事竞争秩序。从我国网络体育赛事隐性营销行为的概念、典型表现形式出发,剖析其行为的法律适用,评析现行相关立法规制的不足,最后,进一步提出完善反网络体育赛事隐性营销行为规制机制的相关建议。
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| 关 键 词： | 体育赛事 隐性营销行为 法律规制 |
Legal Issues for Implicit Marketing Behavior in Virtual Space Sporting Event |
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| WANG Lin.Legal Issues for Implicit Marketing Behavior in Virtual Space Sporting Event[J].Journal of Tianjin Institute of Physical Education,2011,26(3):247-250. |
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| Authors: | WANG Lin |
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| Institution: | WANG Lin(Physical Education College,Anhui Polytechnic University,Wuhu 241000,China) |
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| Abstract: | In recent years,with the development of network technology,The number of implicit marketing behavior is growing,attention has become a focus of their actions damage to benefits related rights of people,disrupted the network sports event competition in order.This paper from starting of implicit marketing behavior typical forms,analyzes the application of the law of their behavior,assessment of the existing legislation related to inadequate system,further improves the anti-network implicit marketing,Regulations against implicit mechanisms of relevant recommendations. |
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| Keywords: | Sporting event implicit marketing behavior legal regulation |
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