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| 体育比赛电视转播权及其市场的开发 | |
| 引用本文： | 王明立,魏承中,张亚辉.体育比赛电视转播权及其市场的开发[J].体育学刊,2004,11(4):23-26. |
| 作者姓名： | 王明立 魏承中 张亚辉 |
| 作者单位： | 1. 河南大学,体育部,河南,开封,475001 2. 濮阳教育学院,河南,濮阳,457100 3. 开封大学,体育教研室,河南,开封,475004 |
| 摘 要： | 对体育比赛电视转播权及其有偿转让进行了论述，对我国电视转播权市场的开发情况进行了分析，从认识观念、知识产权意识及操作、价格定位、广电和体育系统的体制机制、赛事质量及服务意识、转播权收入分配等方面指出了存在的问题，并提出了相应的对策和建议。 |
| 关 键 词： | 体育比赛 电视转播权 有偿转让 市场开发 电视广告 |
| 文章编号： | 1006-7116(2004)04-0023-04 |
| 修稿时间： | 2003年10月31 |
Study on the television relay right of sports affairs and its market development problems |
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| WANG Ming-li,WEI Cheng-zhong,ZHANG Ya-hui.Study on the television relay right of sports affairs and its market development problems[J].Journal of Physical Education,2004,11(4):23-26. | |
| Authors: | WANG Ming-li WEI Cheng-zhong ZHANG Ya-hui |
| Institution: | WANG Ming-li~1,WEI Cheng-zhong~2,ZHANG Ya-hui~3 |
| Abstract: | TV relay right of sports affairs and its compensated transfer are expounded,internal market development systems of TV relay right of sports affairs are analyzed.There exist many problems,for example,the notion of the intellectual property right,irregular operation,idea of knowledge,unreasonable,price-setting,etc.The structure and mechanism of video cast and PE systems, and then countermeasure and suggestions are put forward. |
| Keywords: | sports competition TV relay right compensated transfer market development TV advertisement |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |