| 西安市农民旅游市场定位及开发研究 |
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| 引用本文： | 仇立慧,延巧.西安市农民旅游市场定位及开发研究[J].西安文理学院学报,2010,13(2):120-124. |
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| 作者姓名： | 仇立慧 延巧 |
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| 作者单位： | 西安文理学院资源环境与旅游系,陕西西安710065 |
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| 基金项目： | 西安文理学院专项科研基金资助项目 |
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| 摘 要： | 近年来随着农村居民收入的增长、农闲时间的增加以及消费观念的转变,农民旅游市场已经起步.采用问卷调查及访谈法,对西安市农民旅游消费特点进行分析,在此基础上对西安市农民旅游市场进行科学定位,并提出了农民旅游市场的开发策略.
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| 关 键 词： | 农民旅游 市场定位 开发策略 |
A Study on the Tourism Marketing Orientation and Development of Rural Area in Xi'an City |
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| QIU Li-hui,YAN Qiao.A Study on the Tourism Marketing Orientation and Development of Rural Area in Xi'an City[J].Journal of Xi‘an University of Arts & Science:Natural Science Edition,2010,13(2):120-124. |
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| Authors: | QIU Li-hui YAN Qiao |
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| Institution: | ( Department of Resources Environment and Tourism, Xi＇ an University of Arts and Science, Xi＇ an 710065, China) |
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| Abstract: | With the increase of rural residents＇ income and their leisure time in recent years, as well as the transform of consumption concepts, the tourism market of rural area has taken shape. By means of investigation and interview, the paper analyzes the characteristic of rural tourist consumption in Xi＇ an, on the basis of which a scientific orientation of rural resident tourism market is made. It also puts forward some strategies for the development of rural tourism market. |
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| Keywords: | rural tourism marketing orientation strategies for the development |
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