| 从NCAA看CUBA篮球文化符号发展路径 |
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| 引用本文： | 严恒煜.从NCAA看CUBA篮球文化符号发展路径[J].湖北体育科技,2014(12):1064-1066. |
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| 作者姓名： | 严恒煜 |
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| 作者单位： | 华中科技大学公共事业管理学院,湖北 武汉,430074 |
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| 摘 要： | 运用文献资料、专家咨询、逻辑分析等研究方法,从文化符号学视域对NCAA篮球文化进行阐释,认为NCAA篮球文化是多种元素文化符号的融合,其中包含了"英雄主义"与"集体荣誉"的融合、"个人才能"与"整体风格"的融合、"竞技"与"大众"的融合。并从精神文化、制度文化、行为文化的层面,提出了CUBA篮球文化符号发展路径:竞技与大众交汇共享;依法完善制度;多人文元素符号的采鉴。
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| 关 键 词： | NCAA CUBA 文化符号 发展路径 |
Analysis of Development Path of CUBA Basketball Culture Symbol from NCAA |
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| YAN Hengyu.Analysis of Development Path of CUBA Basketball Culture Symbol from NCAA[J].Journal of Hubei Sports Science,2014(12):1064-1066. |
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| Authors: | YAN Hengyu |
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| Institution: | YAN Hengyu( College of Public Utilities Management, Huazhong University of Science and Technology, Wuhan Hubei, 430074) |
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| Abstract: | This paper uses methods of literature, expert consultation and logical analysis to analyze NCAA basketball culture from the perspective of semiotics, and thinks that NCAA basketball culture is the mix of elements of cultural symbols, which contains the ＂heroism＂ and ＂collective honor＂ fusion, ＂personal ability＂ and ＂integral style＂ fusion, ＂competitive＂ and ＂mass＂. Meanwhile, this paper proposed the development path of CUBA basketball culture symbol from the spiritual culture, system culture, and behavior culture level： competitive shared with mass convergence, in accordance with the law to perfect the system, and a variety of humanities elements symbol to referencing. |
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| Keywords: | NCAA CUBA cultural symbol development path |
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