| 基于报童模型的无产品替代的零售商订货策略研究 |
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| 引用本文： | 谷水亮,鞠彦兵,申凤君.基于报童模型的无产品替代的零售商订货策略研究[J].四川职业技术学院学报,2009,19(3):23-26. |
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| 作者姓名： | 谷水亮 鞠彦兵 申凤君 |
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| 作者单位： | 1. 成都理工大学核自学院,成都,成华,610059
2. 北京理工大学管理学院,北京,中关村,100081 |
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| 摘 要： | 本文主要基于经典报童模型理论,讨论在没有产品替代的情况下,零售商从单一供应商那里只取得提前期确定或不确定产品时的单周期订货模型;最后在市场需求是随机的独立变量时,以零售商期望利润最大化为出发点,为研究可替代产品的库存问题,寻求最优的订货策略.
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| 关 键 词： | 经典报童模型 无产品替代 提前期 库存模型 |
Retailers' Ordering Strategy of Non-product Substitution Based on Newsboy Mode |
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| GU Shuiliang,JU Yanbing,SHEN Fengjun.Retailers' Ordering Strategy of Non-product Substitution Based on Newsboy Mode[J].Journal of Sichuan Vocational and Technical College,2009,19(3):23-26. |
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| Authors: | GU Shuiliang JU Yanbing SHEN Fengjun |
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| Institution: | 1 Chengdu University of Technology;Chengdu Sichuan 610059;2 Beijing Institute of Technology |
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| Abstract: | Based on the typical theory of newsboy mode, the thesis discusses the single-cycle order mode in which retailers can acquire lead-time assured and unassured products in the case of non-product substitution; finally when market demand is the random independent variable, it probes into the best ordering strategy according to retailers' maximal profit expectation to study the problem of the stock of substitutable products. |
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| Keywords: | Typical Newsboy Mode Non-product Substitution Lead Time Stock Mode |
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