| 广告英语中语音修辞赏析 |
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| 引用本文： | 刘明信,董凤英.广告英语中语音修辞赏析[J].武汉工程职业技术学院学报,2007,19(2):54-56. |
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| 作者姓名： | 刘明信 董凤英 |
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| 作者单位： | 1. 聊城大学外国语学院,山东聊城,252059
2. 阳谷第二中学,山东阳谷,252300 |
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| 摘 要： | 广告是一种以劝说为主要功能的实用文体,语言具备较高的注意价值和记忆价值,广告撰写者创作时通过运用各种与语音关系密切的修辞手法:头韵、尾韵、押韵和拟声,合理运用声音的韵律,取得广告英语的美音效果,给人以听觉上的美的享受,最终实现广告的功能。
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| 关 键 词： | 广告英语 头韵 尾韵 押韵 拟声 |
| 文章编号： | 1671-3524（2007）02-0054-03 |
| 修稿时间： | 2007-01-10 |
Appreciating the Beauty of Phonetic Rhetoric in Advertising English |
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| LIU Mingxin,DONG Fengying.Appreciating the Beauty of Phonetic Rhetoric in Advertising English[J].Journal of University for Staff and Workers of Wuhan Iron and Steel(Group)Corporation,2007,19(2):54-56. |
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| Authors: | LIU Mingxin DONG Fengying |
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| Institution: | LIU Mingxin DONG Fengying |
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| Abstract: | Advertising is a practical style majoring in persuading.The language has high attention value and memory value.In writing advertising,the writer uses the rhetorical devices in phonetics : alliteration,consonance,rhyme and onomatopoeia,and makes good use of the rhyme of voice to get a musical rhyme.In this way,the musical beauty and the functions of advertising English are achieved. |
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| Keywords: | advertising English alliteration consonance rhyme onomatopoeia |
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