| 高职院校形象的媒体建构 |
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| 引用本文： | 杨剑静.高职院校形象的媒体建构[J].金华职业技术学院学报,2012(1):11-14. |
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| 作者姓名： | 杨剑静 |
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| 作者单位： | 金华职业技术学院;浙江师范大学 |
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| 基金项目： | 金华市社会科学联合会2010年立项课题(201078) |
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| 摘 要： | 大学形象是社会和校内成员对学校综合实力、各项活动以及成果等的总体评价和认定,是学校的无形资产。大众媒体的报道会在一定程度上影响学校在社会的形象、影响力和知名度。利用大众传媒构建高职院校形象,可以实施内容策略、发布策略、公关策略与人员策略,以更好地利用大众传媒改变公众对高职院校的＂刻板印象＂,促进高职院校的可持续发展。
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| 关 键 词： | 高职院校 形象 媒体 构建 |
The media construction of Higher Vocational College image |
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| YANG Jian-jing.The media construction of Higher Vocational College image[J].Journal of Jinhua College of Profession and Technology,2012(1):11-14. |
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| Authors: | YANG Jian-jing |
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| Institution: | YANG Jian-jing1,2(1.Jinhua Polytechnic,Jinhua 321007,China;2.Zhejiang Normal University,Jinhua 321004,China) |
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| Abstract: | University image is the overall evaluation of society and internal members of the comprehensive strength,events and activities and achievement.Good image is the university’s intangible assets.The mass media to a certain extant could affect the image,influence and reputation of the university in society.To create the image of higher vocational college through mass media,Content Strategy,Release Policy,Public Relations Strategy and Personnel Strategy could be implemented in order to make better use of mass media to change the stereotyped image and promote the sustainable development of higher vocational college. |
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| Keywords: | higher vocational college image media construction |
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