| 山区农特产品品牌创建的必要性及特殊性分析 |
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| 引用本文： | 戢芳,高韧.山区农特产品品牌创建的必要性及特殊性分析[J].科技创业月刊,2007,20(9):60-62. |
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| 作者姓名： | 戢芳 高韧 |
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| 作者单位： | 华中农业大学经管-土管学院,湖北,武汉,430070 |
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| 摘 要： | 伴随着生活水平的日益提高,人们对于所消费产品的品牌越来越看重,很多企业都已意识到品牌创建的重要性。相比起来,农特产品行业的品牌创建则十分薄弱,尤其是在一些山区。在对品牌涵义进行阐述的基础上,分析了农特产品品牌创建的必要性、特殊性。
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| 关 键 词： | 农特产品 品牌 品牌创建 |
| 修稿时间： | 2007-06-18 |
The Brand-establishing Research on Special Agricultural Products in Mountainous Districts |
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| Ji Fang,Gao Ren.The Brand-establishing Research on Special Agricultural Products in Mountainous Districts[J].Pioneering With Science & Technology Monthly,2007,20(9):60-62. |
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| Authors: | Ji Fang Gao Ren |
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| Abstract: | With the great development of living level, consumers take more and more attention the brand of products, .And a lot of industrial enterprises have realized the importance of brand-establishing. Compared to this, the brand-establishing of the special agricultural enterprises are weaker than others. Especially in some mountainous districts. This article analyses the necessity and specialty of the brand-establishing for special agricultural products based on the theory of brand. |
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| Keywords: | special agricultural products brand brand-establishing |
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