| 兵法谋略与现代商战 |
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| 引用本文： | 张志祥.兵法谋略与现代商战[J].滨州学院学报,2008,24(5). |
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| 作者姓名： | 张志祥 |
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| 作者单位： | 中国人民解放军总后勤部,北京,100072 |
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| 摘 要： | 充满谋略思想的《孙子兵法》在哲学层面上揭示了军队管理与企业管理、兵法谋略与经营谋略的一般规律,具有很强的适用性和生命力。对《孙子兵法》中的用人谋略、信息谋略、决策谋略、产品谋略、经营谋略、管理谋略、科技谋略、资金谋略、谈判谋略、广告谋略、攻心谋略、制胜谋略等谋略进行分析,对于现代企业管理与经营无疑具有重要的指导和借鉴意义。
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| 关 键 词： | 《孙子兵法》 兵法经营 兵法谋略 现代商战 |
Military Stratagem and Modern Business Competiton |
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| ZHANG Zhi-xiang.Military Stratagem and Modern Business Competiton[J].Journal of Binzhou University,2008,24(5). |
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| Authors: | ZHANG Zhi-xiang |
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| Abstract: | Military Science of Sun Tzu,full of thoughts of stratagem,reveals the general principles of military management & business management and military stratagem & business operation stratagem and has superior a- daptability and vitality.This article analyzes thirteen kinds of stratagems in Military Science of Sun Tzu regarding employment,information,decision,commodity,operation,management,science and technology,finance,negotiation, advertisement,psychological attack,victory and crafty,which is of great guiding and utilizing importance to modern business management and operation. |
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| Keywords: | Military Science of Sun Tzu military science operation military stratagem modern business competition |
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