| 浅谈英语广告语中的仿拟现象 |
| |
| 引用本文： | 宋瑶.浅谈英语广告语中的仿拟现象[J].太原教育学院学报,2013(3):79-82. |
| |
| 作者姓名： | 宋瑶 |
| |
| 作者单位： | 河南牧业经济学院,河南郑州450044 |
| |
| 摘 要： | 仿拟是一种常见的修辞格,在英语广告语中使用广泛,从而使广告形象生动、立意深刻,给消费者以过目不忘之感,使其产生购买欲望,最终达到促销和劝购的功能.文章阐述了广告、广告语和仿拟的定义,继而以仿拟在英语广告语中的运用形式——仿词、仿语和仿句——为框架,列举分析仿拟在英语广告语中应用的成功体例.
|
| 关 键 词： | 广告 仿拟 修辞效果 |
A Probe into Parody in English Advertisements |
| |
| SONG Yao.A Probe into Parody in English Advertisements[J].Journal of Taiyuan Institute of Education,2013(3):79-82. |
| |
| Authors: | SONG Yao |
| |
| Institution: | SONG Yao (Henan College of Animal Husbandry and Economy, Zhengzhou 450044, China) |
| |
| Abstract: | Parody, a kind of rhetorical device, is commonly used in both English and Chinese advertisements, with the aim at making advertisements vivid and impressive as well as winning potential customers. Parodies in English advertisements fall into three categories： parodied words, parodied phrases and parodied sentences. |
| |
| Keywords: | Advertisements parody rhetorical effects |
| 本文献已被 维普 等数据库收录！ |
|
