Innovation drivers in retail industry |
| |
| Authors: | Eleonora Pantano |
| |
| Institution: | Department of Energetics, Mechanical and Management Engineering, University of Calabria, Via P.Bucci, cubo 46C, 87040 Arcavacata di Rende, CS, Italy |
| |
| Abstract: | Although in recent years research in innovation management in retail industries have increased drastically, most of these industries have focused only on addressing consumers’ acceptance of the most effective novel systems. For these reasons, a deeper understanding is needed in three main areas: the innovation management approaches in retail industry, the degree of innovation heterogeneity, and the innovation drivers. Starting from these evidences, this paper identifies to what extent there are similarities and differences in the main innovation drivers in retailing if compared to other sectors (i.e. education, game, etc.). |
| |
| Keywords: | Innovation management Technology management Information technology Innovation driver Retailing |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
