| 新媒体语境下“公共领域”的再造与转型 |
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| 引用本文： | 李媛媛.新媒体语境下“公共领域”的再造与转型[J].商丘职业技术学院学报,2014(3):87-88. |
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| 作者姓名： | 李媛媛 |
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| 作者单位： | 郑州大学新闻与传播学院,河南郑州450001 |
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| 摘 要： | 在“人人都有麦克风”的情况下，主流媒体独占信息渠道、引导社会舆论的时代已经一去不复返。当代社会，受众的信赖与支持，不仅是媒体赢得公信力和话语权的基石，还是其生存发展的有效保障。因此，主流媒体若想在新语境下坚守“意见领袖”的地位，必须积极弥补固有缺陷，并利用已有优势，主动迎接并抢占网络话语权，成为新旧媒体空间的双向舆论引领者。
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| 关 键 词： | 新媒体 传统媒体 意见领袖 |
The Reconstruction and Transition of Public Sphere in the Context of New Media |
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| LI Yuanyuan.The Reconstruction and Transition of Public Sphere in the Context of New Media[J].Journal of Shangqiu Vocational and Technical College,2014(3):87-88. |
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| Authors: | LI Yuanyuan |
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| Institution: | LI Yuanyuan (School of Journalism and Communication, Zhenzhou University, Zhengzhou 450001, China ) |
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| Abstract: | In the case of “everyone has a microphone” ,the age in which the mainstream media exclusives information channels and guides public opinion has gone forever .In modern society ,the trust and support of the audience is not only the cornerstone of the media to win the credibility and discourse right ,but also the survival and development of effective protection .If the mainstream media sticks to the“opinion lead-ers” in the new context of the position ,it must compensate for the inherent defect and take the initiative to meet and seize the right of discourse in network by using the existing strengths to become the two-way opinion leader in new and old media space . |
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| Keywords: | new media traditional media opinion leader |
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