| 走向世界的中国公共关系——对中国公共关系发展问题的若干思考 |
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| 引用本文： | 孟建.走向世界的中国公共关系——对中国公共关系发展问题的若干思考[J].广播电视大学学报,2010(2):58-61. |
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| 作者姓名： | 孟建 |
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| 作者单位： | 复旦大学,上海,200433 |
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| 摘 要： | 梳理了中国公共关系在中国改革开放背景下的二十多年发展历程。对正在走向世界的中国公共关系的四大方面,即中国公共关系理论、中国公共关系产业、中国危机公关、中国公共关系教育分别进行了现状的评析和走向的探索。这些学术问题将对中国公共关系的发展起到积极的意义。
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| 关 键 词： | 中国公关 发展 思考 |
Integration with the World:Consideration on Some Problems of the Development of Chinese Public Relations |
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| MENG Jian.Integration with the World:Consideration on Some Problems of the Development of Chinese Public Relations[J].Journal of TV University(Philosophy & Social Sciences),2010(2):58-61. |
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| Authors: | MENG Jian |
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| Institution: | MENG Jian(Fudan University,Shanghai China 200433) |
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| Abstract: | Reviewing the more-than-20-years development of public relations in China againist the background of opening and reform,the author discusses the currnt state and future trend from four aspects of Chinese public relations：theories of Chinese public relations,industry of Chinese public relations,crisis communication in China and public relations education.All these academic problems are beneficial to advance the development of public relations in China. |
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| Keywords: | Chinese public relations Development Consideration |
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