| 中小企业品牌战略选择的规律性研究 |
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| 引用本文： | 徐大佑,何珺子.中小企业品牌战略选择的规律性研究[J].铜仁学院学报,2009,11(2):54-57. |
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| 作者姓名： | 徐大佑 何珺子 |
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| 作者单位： | 贵州财经学院,工商管理学院,贵州,贵阳,550004 |
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| 摘 要： | 当前我国中小企业品牌战略选择的环境形势是机会和挑战并存。权衡中小企业面临的优势和劣势，结合企业存在的时间和空间特性，即企业面临的宏观经济形势、行业竞争态势和自身的竞争实力等方面的现状和趋势，才能在品牌战略选择上作出科学的判断。
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| 关 键 词： | 中小企业 品牌战略 SWOT分析法 选择 |
Study on the Regularity of Brand Strategy Selection for Medium-sized and Small Enterprises |
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| XU Da-you,HE Jun-zi.Study on the Regularity of Brand Strategy Selection for Medium-sized and Small Enterprises[J].Journal of Tongren University,2009,11(2):54-57. |
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| Authors: | XU Da-you HE Jun-zi |
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| Institution: | XU Da-you, HE Jun-zi ( Guizhou Financial and Economic College, Guiyang, Guizhou 550004, China ) |
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| Abstract: | Currently the medium-sized and small enterprises of our country face both opportunities and challenges in the selection of brand strategy. We can make scientific judgment only if we take everything into consideration, such as the advantages and disadvantages of these enterprises and the features of the time and space in which these enterprises exist, i.e. the macro economic situation, the competing situation of this industry and the present situation and the trend of their own competing ability. |
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| Keywords: | medium-sized and small enterprises brand strategy SWOT analyzing method selection |
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