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嘉应学院开设国土与房地产信息管理方向的SWOT分析
引用本文:谢正峰.嘉应学院开设国土与房地产信息管理方向的SWOT分析[J].嘉应学院学报,2013(8):85-89.
作者姓名:谢正峰
作者单位:嘉应学院地理科学与旅游学院,广东梅州514015
基金项目:基金项目:嘉应学院2011年度高等教育教学改革工程项目(2011-2-10)
摘    要:运用SWOT模型研究了嘉应学院在GIS专业下开设国土与房地产信息管理方向的问题.分析认为,优势表现在有一定的办学基础和社会资源;弱势表现为区位弱势、办学经验不足、"双师型"教师不足、办学条件有待提高;机会表现为国家社会经济发展对人才的需求增加以及学校的明确定位;威胁因素有兄弟院校的竞争,学校教育和社会需求的矛盾.最后提出5条对策:优化人才培养方案;加强实习基地建设;加强与企业协作;加强师资队伍建设;明确定位,错位发展.

关 键 词:SWOT  嘉应学院  应用型人才  国土与房地产信息管理

Study on Setting the Land and Real Estate Information Management Orientation in Jiaying University with SWOT
XIE Zheng-feng.Study on Setting the Land and Real Estate Information Management Orientation in Jiaying University with SWOT[J].Journal of Jiaying University,2013(8):85-89.
Authors:XIE Zheng-feng
Institution:Zheng - feng ( School of Geography Science and Tourism,Jiaying Urdversity,Meizhou 514015,China)
Abstract:The problems of setting the land and real estate information management orientation in the GIS Profession of Jiaying University were studied with the SWOT method. The strengths are the basis of school running and the so- cial resources. The weaknesses are the location, the lack of experience, the absence of the double - qualified teachers and the teaching conditions. The opportunities are the employment situation and the precise talent cultiva- tion orientation of Jiaying University. The threats include the competition pressure from other universities, the con- tradiction between the present education situation and the social needs. Finally five were put for- ward : ( 1 ) optimizing the talent training scheme; (2) strengthening the construction of practice base; (3) earring out social research and strengthening the partnership with enterprise; (4) strengthening the teaching staff construc- tion; (5) making clear the development orientation and implement the misplaced development.
Keywords:SWOT  Jiaying University  applied talents  Land and Real Estate Information Management
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