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现代消费心理引导下的界面设计
引用本文:蔡靓.现代消费心理引导下的界面设计[J].台州学院学报,2008,30(2):86-89.
作者姓名:蔡靓
作者单位:浙江科技学院,建筑工程学院,杭州310023
摘    要:消费者按照自己的意愿选择商品和服务,商品和服务必须以消费者为中心来设计,以设计来提高产品竞争力。近几年来国内企业开始认识到界面设计的重要性,纷纷成立界面设计部门。优良的“界面设计”对消费者在视觉、功能、使用、精神上发挥作用。界面设计还将引领合理消费新潮流。

关 键 词:现代消费心理  界面设计  人性化设计  字符标志设计
文章编号:1672-3708(2008)02-0086-04
修稿时间:2007年8月1日

The Interface Design with the Guide of the Modern Consumption Psychology
Cai Liang.The Interface Design with the Guide of the Modern Consumption Psychology[J].Journal of Taizhou University,2008,30(2):86-89.
Authors:Cai Liang
Institution:Cai Liang (School of Civil Engineering and Architecture, Zhejiang University of Science and Technology, Hangzhou, Zhejiang 310023 )
Abstract:Along with the keen competition in this market, costumers choose the merchandise and service according to their desire. Therefore, the market and the products must be consumer - centered. It means that more and more products need the interface design. Recently, some corporations are aware of the value of inter- face design that a fairly interface design can play a positive role on the vision and mentality of the consumers as well as the products" function and use. Most of them found a special interface design department. However, some mistake recognitions about interface design happen.
In the thesis, I will explore the definition and content of interface, sum up the current consume mentality and analyze the interface design as well as its development trend.
Keywords:interface design  the current consumption mentality  humanized design  word sign design
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