| 浅析产品的文化内涵 |
| |
| 引用本文： | 徐素洁.浅析产品的文化内涵[J].四川工程职业技术学院学报,2010,24(1):82-84. |
| |
| 作者姓名： | 徐素洁 |
| |
| 作者单位： | 四川工程职业技术学院,四川德阳618000 |
| |
| 摘 要： | 现代社会的竞争,企业的竞争,品牌的市场竞争就是文化的竞争文化与市场的经济效益联系日益紧密。就企业来说,就不仅仅是为了满足人们的物质生活的需要,更重要的考虑人们的精神生活的需要,提供人们实用又喜欢的产品。提升产品的附加价值,把价值体现的更多方面,满足人们生理和心理的需求。本文针对产品设计适应市场的需要,从功能、情调、心理、精神的角度分别从论述了产品文化设计的必要性,并分析了产品文化设计的方向与趋势。
|
| 关 键 词： | 产品 经济 文化 设计 |
Analysis of the Cultural Design for Products |
| |
| Abstract: | The competition in modern society,the competition of enterprises and brand competition in the market are merely the competition of culture. The ties of economic benefits between culture and market are getting closer day by day. For enterprises,it is not only to meet the needs of people's material life,but more importantly to consider meeting the needs of people's spiritual life,and to provide people with practical and favorite products,and then to ascend the added value of products,to reflect more aspects of the value of products,to satisfy both people's physiological and psychological needs. This paper focuses on that design of products must meet the market's needs,discusses the necessity of cultural design for products respectively from angles of function,emotion,mentality,and spirit,and analyzes directions and trends of cultural design for products. |
| |
| Keywords: | products economy culture design |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
