| 基于博弈论的企业战略管理研究 |
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| 引用本文： | 杨纬隆,林健.基于博弈论的企业战略管理研究[J].科学学与科学技术管理,2007,28(8):136-139. |
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| 作者姓名： | 杨纬隆 林健 |
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| 作者单位： | 1. 五邑大学,管理学院,广东,江门,529020;北京航空航天大学,管理学院,北京,100014
2. 五邑大学,管理学院,广东,江门,529020 |
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| 基金项目： | 广东省自然科学基金资助项目(05013323) |
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| 摘 要： | 企业战略的本质是一种博弈,博弈论和企业经营战略之间有着天然的相通之处。基于博弈论人们对企业竞争有了新的认识,博弈论给企业战略管理带来了深刻的影响,然而要为战略管理进行博弈论建模还受到种种局限,还有待于博弈论本身的突破。对企业战略管理的博弈模型特征进行分析,并认为围棋游戏提供了一个较完美的博弈仿真模型。
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| 关 键 词： | 企业战略管理 博弈论 模型 围棋游戏 |
| 文章编号： | 1002-0241（2007）08-0136-04 |
| 修稿时间： | 2007-03-25 |
Study on the Enterprise Strategic Management Based on the Game Theory |
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| YANG Weilong,LIN Jian.Study on the Enterprise Strategic Management Based on the Game Theory[J].Science of Science and Management of S.& T.,2007,28(8):136-139. |
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| Authors: | YANG Weilong LIN Jian |
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| Institution: | 1.Wuyi University, Jiangmen 529020; 2.Beihang University, Beijing 100083 |
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| Abstract: | The essence of corporate strategy is a game. There are natural things between the Game Theory and corporate strategies. Based on the Game Theory new understanding has been gained in a source of competitive advantage for enterprises, Game theory has brought about a profound impact on corporate strategy. But game theory model for the strategic management is also subject to various constraints, which may have to be a breakthrough in game theory itself. In this paper the characteristics of the enterprise strategic management game model has been analyzed. Go game has provided a more perfect game simulation model for us. The in-depth study of the Go game is bound to make this ancient game to give people more and deeper insight. |
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| Keywords: | corporate strategic management game theory model Go game |
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