| 基于SWOT分析的高等中医药院校日语人才中医对外传播能力提升策略 |
| |
| 引用本文： | 王晓露,杨剑.基于SWOT分析的高等中医药院校日语人才中医对外传播能力提升策略[J].科教文汇,2020(7):96-97. |
| |
| 作者姓名： | 王晓露 杨剑 |
| |
| 作者单位： | 成都中医药大学 |
| |
| 基金项目： | 成都中医药大学2018年度“杏林学者”学科人才科研提升计划研究专项资助,项目编号:RWQN2018018。 |
| |
| 摘 要： | 当前,我国高度重视中医药文化在海外的传播与推广,已将其上升为国家战略。中日两国的中医药文化交流历史悠久,在新形势下有效培养我国高等中医药院校日语人才,提高其对外传播中医文化的能力,对进一步推动两国中医药交流合作和中医药的传承创新有着重要的意义。本文运用SWOT分析法研究我国高等中医药院校日语人才培养的内部优势、外部机遇、内部劣势、外部威胁,探讨提高高等中医院校日语人才中医对外传播能力的有效策略。
|
| 关 键 词： | SWOT 日语人才 中医对外传播 策略 |
Strategies for Improving the External Communication Ability of Japanese Majors in Colleges and Universities of Traditional Chinese Medicine Based on SWOT Analysis |
| |
| Authors: | Wang Xiaolu Yang Jian |
| |
| Abstract: | At present,China attaches great importance to the spread and promotion of traditional Chinese medicine culture overseas,and it has become a national strategy.China and Japan have a long history of cultural exchanges in traditional Chinese medicine.Under the new situation,the effective training of Japanese language talents in Chinese colleges and universities of traditional Chinese medicine and the improvement of their external communication ability are of great significance for the further promotion of the exchange and cooperation of traditional Chinese medicine between the two countries and the inheritance and innovation of traditional Chinese medicine.This paper uses the SWOT analysis method to study the internal advantages,external opportunities,internal disadvantages,and external threats for the training of Japanese majors in China's colleges and universities of traditional Chinese medicine,and explores the effective strategies for improving the external communication ability of Japanese majors in colleges and universities of traditional Chinese medicine. |
| |
| Keywords: | SWOT Japanese majors external communication of traditional Chinese medicine strategies |
| 本文献已被 维普 等数据库收录！ |
|
