| 移动互联网视域下的广告设计实践课程研究 |
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| 引用本文： | 徐良霞,关松涛.移动互联网视域下的广告设计实践课程研究[J].科教文汇,2020(7):53-54. |
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| 作者姓名： | 徐良霞 关松涛 |
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| 作者单位： | 万博科技职业学院艺术传媒学院 |
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| 基金项目： | 2018年度高等学校省级质量工程一般研究项目《移动互联网视域下的广告设计课程研究》(2018jyxm0443);2017年度高等学校省级质量工程一般研究项目《高职院校广告设计与制作专业实践教学机制研究——以大广赛和学院奖为例》(项目编号:2017jyxm0856)。 |
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| 摘 要： | 随着数字媒体时代的不断发展,广告设计实践课程教学面临的挑战也越发严峻。为培养符合移动互联网视域下的新型广告设计复合型人才,广告设计实践课程的教学改革必须顺应现在媒体发展的潮流,本文依托于调整相应的广告设计实践课程,转变传统的教学理念,通过具体的实例研究和对改革实践教学课程的探索,达到完善教学方案的目的。
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| 关 键 词： | 移动互联网 广告设计 课程研究 |
Research on the Practice Courses of Advertising Design from the Perspective of Mobile Internet |
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| Authors: | Xu Liangxia Guan Songtao |
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| Abstract: | With the continuous development of the digital media era,the challenges faced by the practice courses of advertising design are becoming more severe.In order to cultivate new-type and interdisciplinary advertising design talents in line with mobile Internet,the teaching reform of the practice courses of advertising design must conform to the current trend of media development.Relying on the adjustment of the relevant practice courses of advertising design and the transformation of the traditional teaching concept,this paper researches specific cases and explores the teaching reform of practice courses,in order to improve the teaching plan. |
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| Keywords: | mobile Internet advertising design course research |
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