| 《孙子兵法》与我国企业管理文化转型 |
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| 引用本文： | 车军辉.《孙子兵法》与我国企业管理文化转型[J].滨州学院学报,2012,28(4):6-9. |
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| 作者姓名： | 车军辉 |
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| 作者单位： | 南京陆军指挥学院军事理论教研室,江苏南京,210045 |
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| 摘 要： | 随着经济全球化的不断深入以及我国经济与世界经济的日益融合,我国企业面临着更加激烈而残酷的市场竞争,迫切需要从企业管理文化方面进行"破题"实施转型,以适应全方位、多层次的挑战。《孙子兵法》以其博大精深的内涵和思维方法,对于实现我国企业管理文化由资产型向知识型、运行型向创新型、静态型向动态型、生意型向事业型转变提供了重要借鉴和指导。
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| 关 键 词： | 《孙子兵法》 企业管理文化 转型 |
The Art of War and the Transformation of Chinese Business Management Culture |
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| CHE Jun-hui.The Art of War and the Transformation of Chinese Business Management Culture[J].Journal of Binzhou University,2012,28(4):6-9. |
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| Authors: | CHE Jun-hui |
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| Institution: | CHE Jun-hui(Military Research Office of Nanjing Army Command College,Nanjing 210045,China) |
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| Abstract: | With the economic globalization going deeper and increasing intergratation of Chinese economy and world economy,Chinese enterprises are faced with more intense and cruel market competition.Therefore,it is urgent that the transformation be carried out from the aspect of enterprise management culture so that Chinese enterprises can adapt to the omni-directional and multilayered challenges.With profound connotation and ways of thinking,The Art of War has provided important reference and guidance for the transformation of Chinese enterprise management culture from asset type to knowledge type,operation type to innovation type,static type to dynamic type and from business type to cause type. |
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| Keywords: | The Art of War enterprise management culture transformation |
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