| Abstract: | This study measures a spiral of silence in the context of actualopinion change during President George Bush's popularity declinein one of his political strongholds. Willingness of voters topublicly express their opinions about Bush were analyzed overthree pre-election surveys (N = 1,800) sponsored by a prominentlocal newspaper in Orange County, California. Respondents wereasked whether or not they would be willing to be reinterviewedby a reporter and have their names and views published in thepaper. The hypothesis that Bush supporters would be less willingthan others to agree to be reinterviewed during the period inwhich the president's ratings were dropping sharply is supported.This trend was most in evidence at the beginning of the presidentialcampaign, when Bush's ratings were in the steepest decline.These findings indicate the importance of actual opinion shiftsin spiral of silence research, and suggest several issues forfuture research on opinion change. |
