| 企业营销力与企业绩效的关系研究 |
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| 引用本文： | 陈书兴.企业营销力与企业绩效的关系研究[J].宜春学院学报,2011,33(10):59-61,149. |
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| 作者姓名： | 陈书兴 |
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| 作者单位： | 福建信息职业技术学院,福建福州,350003 |
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| 摘 要： | 构建了企业营销力与企业绩效的理论模型,提出了企业营销力与企业绩效的相关假设,然后以调查问卷的方式收集数据,建立回归模型,运用统计分析方法,对相关数据进行回归分析,验证了我们提出的研究假设,证明了企业营销力对企业绩效有积极的作用。
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| 关 键 词： | 企业营销力 企业绩效 经营绩效 |
The relationship of corporate marketing force and corporate performance |
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| CHEN Shu-xing.The relationship of corporate marketing force and corporate performance[J].Journal of Yichun University,2011,33(10):59-61,149. |
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| Authors: | CHEN Shu-xing |
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| Institution: | CHEN Shu-xing(Fujian Polytechnic of Information Technology,FuZhou 350003,China) |
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| Abstract: | Ability to build a corporate marketing and business performance of the theoretical model, a force of corporate marketing and business performance of the underlying assumptions, and then to collect questionnaire data, regression model, using statistical analysis, regression analysis of data, validation our proposed hypothesis, that the power of corporate marketing on business performance have a positive effect. |
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| Keywords: | Corporate marketing force CP Business performance |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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