| 中国海洋节庆旅游存在的问题及发展策略 |
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| 引用本文： | 李静,陈娟.中国海洋节庆旅游存在的问题及发展策略[J].安阳师范学院学报,2011(2):55-58. |
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| 作者姓名： | 李静 陈娟 |
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| 作者单位： | 中国海洋大学旅游学系; |
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| 摘 要： | 近几年中国各地海洋节庆旅游蓬勃发展,给滨海城市带来了极大的经济效益及发展契机。然而快速的发展也暴露了中国海洋节庆旅游的许多不足之处。文章试对海洋节庆旅游进行界定,并对其特点及意义进行总结,通过案例的搜集分析,提出了发展中的问题,并在此基础上探讨了发展中国海洋节庆旅游的对策。
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| 关 键 词： | 海洋旅游节庆 旅游 品牌化 系列化 |
The Current Situation and Countermeasures of Marine Festival Tourism in China |
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| LI Jing,CHEN Juan.The Current Situation and Countermeasures of Marine Festival Tourism in China[J].Journal of Aayang Teachers College,2011(2):55-58. |
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| Authors: | LI Jing CHEN Juan |
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| Institution: | LI Jing,CHEN Juan(Tourism Department,Ocean University of China,Qingdao 266071,China) |
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| Abstract: | There are much more Marine Festivals in China in recent years,which increase the income of coastal cities and bring new opportunity for development.However,it suggests many shortcomings during the Marine Festival Tourism.The paper tries to define the Marine Tourism Festival,then analyzes its characters,and poses the problems by case study,in the end,and proposes the countermeasures. |
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| Keywords: | Marine Tourism Festival Tourism Branding Seriation |
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