| 福建旅行社开发台湾散客旅游市场研究 |
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| 引用本文： | 陈秀惠.福建旅行社开发台湾散客旅游市场研究[J].华侨大学学报(哲学社会科学版),2006(2):57-63. |
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| 作者姓名： | 陈秀惠 |
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| 作者单位： | 北京第二外国语学院,北京,100024 |
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| 摘 要： | 随着台湾散客游比重的增加,福建旅行社要充分利用闽台之间的地缘人缘以及丰富的旅游资源,创造有竞争力的散客旅游产品优势,开发台湾散客旅游市场。散客旅游市场的兴起为旅行社走出“微利”困境提供了新的客源市场,面对散客旅游市场的巨大潜力,旅行社应该改变传统的团队操作模式,根据散客旅游市场的特点实现经营策略上的调整。
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| 关 键 词： | 散客旅游市场 台湾 开发 |
| 文章编号： | 1006-1398(2006)02-0057-07 |
| 收稿时间： | 10 16 2005 12:00AM |
| 修稿时间： | 2005年10月16 |
Research on Taiwan FIT Market Development for the Fujian Travel Services |
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| CHEN Xiu-hui.Research on Taiwan FIT Market Development for the Fujian Travel Services[J].Journal of Huaqiao University(Humanities & Social Science),2006(2):57-63. |
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| Authors: | CHEN Xiu-hui |
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| Institution: | College of Tourism, Beijing International Study Univ. , Beijing, 100024, China |
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| Abstract: | ThWith the increase of the Taiwan FIT,the Fujian travel services should make full use of the relationships between Fujian and Taiwan,and convert the abundant tourism resources into the attractive tourist products,so as to develop the Taiwan FIT market.As a new tourist-generating market,the FIT market makes it possible for the travel services to be out of the"lowprofit" condition.Facing the huge potentiality of the FIT market,the travel services should change the traditional group operation mode,and realize an adjustment to their management strategies based on the characters of the market |
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| Keywords: | FIT market Taiwan exploitation |
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