Communicating Social Relationships via the Use of Photo-Messaging |
| |
| Authors: | Daniel S Hunt Carolyn A Lin David J Atkin |
| |
| Institution: | 1. Worcester State University;2. University of Connecticut |
| |
| Abstract: | The present study applied theories of diffusion, technology acceptance, and uses and gratifications via an exploratory model to explain the photo-messaging behavior of 682 college students. Structural equation modeling results indicate that greater photo-messaging activity within one's social network predicts personal relationship formation and relationship maintenance motives. Relationship maintenance motives had a stronger influence on behavioral intention to adopt photo-messaging than did relationship formation. Technology cluster ownership also predicts perceived ease of use for photo-messaging activity. The technology acceptance model (TAM) conceptualizations were generally supported for photo-messaging. |
| |
| Keywords: | |
|
